Posted on: December 2, 2013
Toyota has been actively involved in a number of research projects that aim to better leverage vehicle design and interaction to help drivers keep their eyes on the road, hands on the wheel, and brain engaged and aware.
“At Toyota, our focus is not only on protecting people in case of an accident, but also on preventing that accident from happening in the first place,” said Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center (CSRC). “While the auto industry will never eliminate every potential driver distraction, we can develop new ways to keep driver attention and awareness where it needs to be – on the road ahead.”
In particular, Toyota is heavily involved in three initiatives which include the development of the new concept research vehicle, the Driver Awareness Research Vehicle (DAR-V), and funding two university research programs focused on how human factors relate to automotive technologies.