Posted on: March 20, 2012
In the mid-sized pickup truck market, there’s one and only one truck that completely dominates the segment. And that title belongs to the Toyota Tacoma. And with major contenders like Ford withdrawing from the niche, the Tacoma stands out even more as the clear winner. But even though the Tacoma is the undisputed sales leader year-in-and-year-out, is the truck really that much better than the competition? The experts at pickuptrucks.com have the answer. The verdict: the Toyota Tacoma lives up to every ounce of its reputation as a dependable mid-sized truck, finding itself ahead of the pack when it comes to off-road ruggedness and is an overall standout in real-world performance.

Mark Williams, editor-in-chief of Pickuptrucks.com and his team pitted seven trucks in a free-for-all comparison test in multiple categories. The lineup included the 2012 Chevy Colorado, 2011 Ford Ranger, 2012 GMC Canyon, 2012 Honda Ridgeline, 2012 Nissan Frontier, 2012 Suzuki Equator, and the 2012 Toyota Tacoma. The trucks were thrashed, beaten and bruised on the dynamo, on the drag strip, in the desert, and on the highway — all to find out which truck is worthy of winning the high-budget, high-stakes comparison test.
To begin with, let’s have a look at the Tacoma on paper. With a starting price of just $22,100-$29,900, depending on the model, this purpose-built truck has the option of a 2.7-liter inline-four cylinder gasoline engine that puts out 159 horsepower with fuel economy rated at 10.0 L/100 km in the city and 7.7 L/100 km on the hwy. Upgrade to the 4.0L V6, and the output is bumped up to substantial 236 horsepower. Transmission offerings are diverse, with a 4-speed automatic, a 5-speed automatic, a 5-speed manual, and a 6-speed manual. Some rugged options include mud-guards, skid plates for the underbody, Hill Start Assist Control (HAC) and Downhill Assist Control (DAC). As a result, the Tacoma was given 372 points out of 400 in value judging and 142 points out of 160 in expert impressions as tallied by Williams and company. And while the Honda Ridgeline and Nissan Frontier came close to the Tacoma’s overall score of 514, the Toyota Tacoma won outright.
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