"Top Safety Pick" – IIHS
2010 Toyota Highlander
2010 Toyota Venza
"Consumer's Top Rated Vehicle" – Edmunds.com
2010 Toyota Highlander
"Lowest cost to own" in their segment
Toyota Yaris, coupe under $25,000 – Edmunds.com
Toyota Yaris, sedan under $15,000 – Edmunds.com
Toyota Tacoma, compact truck – Edmunds.com
Toyota Sienna, minivan/van – Edmunds.com
"Best Midsize Sedan" - Motor Trend
2010 Toyota Camry
#1 in Customer Loyalty
Toyota is #1 in Customer Loyalty.
Toyota has the Highest Customer Loyalty of Any Brand.
Best Family Cars
2010 Toyota Prius
2010 Toyota RAV4
J.D. Power and Associates 2010 Vehicle Dependability StudySM
Toyota Prius - "Most Dependable Compact Car"
Toyota Prius - "Most Dependable Compact Car, Three Years in a Row"
Toyota Highlander - "Most Dependable Midsize Multi-Activity Vehicle"
Toyota Highlander - "Most Dependable Midsize Multi-Activity Vehicle, Three Years in a Row"
Toyota Sequoia - "Most Dependable Large Multi-Activity Vehicle"
Toyota Sequoia - "Most Dependable Large Multi-Activity Vehicle, Four Years in a Row"
Toyota Tundra - "Most Dependable Large Pickup"
Toyota Tundra - "Most Dependable Large Pickup, Five Years in a Row"
"Toyota has received more 2010 J.D. Power and Associates Vehicle Dependability Awards than any other brand"
"Toyota is the recipient of more 2010 J.D. Power and Associates Vehicle Dependability Awards than any other brand"
"No other brand has received as many 2010 J.D. Power and Associates Vehicle Dependability Awards as Toyota."
Ranked Best In Class
2010 Toyota Venza
2010 Toyota Sequoia
Bloomberg Businessweek's 50 Most Innovative Companies in 2010.
"Toyota was ranked 5th on Bloomberg Businessweek's 50 Most Innovative Companies in 2010."
"Named a 2010 Top 10 Green Car"
"Prius was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com"
"Highlander was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com"
Named as one of Forbes.com's Toughest cars on the road
The Toyota Prius
"Highest percentage of vehicles still on the road among full-line manufacturers."
"Over the last 20 years, Toyota has the highest percentage of vehicles still on the road among full-line manufacturers."
ALG.com - 2010 Residual Value Award
2010 Toyota Sequoia
2010 Toyota Tacoma
2010 Toyota Prius
"The experts at ALG have ranked Toyota's predicted resale value high among mainstream brands."
IntelliChoice - Best Overall Value of the Year
2010 Toyota Prius
2010 Toyota Tacoma
2010 Toyota Sienna
2010 Toyota FJ Cruiser
2010 Toyota Avalon
2010 Toyota Yaris
2010 Toyota Highlander
2010 Toyota Sequoia
2010's Best Cars for Commuters
Toyota Camry Hybrid
Best combined MPG ratings of any 7- or 8-passenger van
2011 Toyota Sienna
First standard backup camera in its segment
2010 Toyota Avalon
2010 IIHS Top Safety Pick
2010 Toyota Corolla
2010 MotorWeek Driver's Choice Awards
2010 Toyota Prius - Best of the Year
2010 Toyota Prius - Best Eco-Friendly
Most cargo capacity in its class
Toyota Sienna
2010 MotherProof Awards
2010 Toyota VENZA - The Mother of All Cars
2010 Toyota VENZA - MotherProof.com Family Car of the Year
2010 Toyota VENZA - Family Wagon/Hatch of the Year
Cars.com Lifestyle Awards
2010 Toyota Yaris - Best Deal for First-Time Drivers
2010 Toyota Prius - Eco-Friendly Car of the Year
2010 Toyota Prius - 2010 Editor's Choice for Weekend Athletes
2010 Toyota Corolla - Best Deal for Commuters
2010 Toyota Prius - Editor's Choice for Commuters
2010 Toyota Tacoma - Best Deal for Hard Workers
2010 Toyota Tacoma - Editor's Choice for First-Time Drivers
2010 Toyota FJ Cruiser - Editor's Choice for Off-Roaders
2010 Toyota VENZA - Editor's Choice for Small Families
2010 Toyota Sienna - Best Deal for Big Families
2010 Toyota Highlander - Editor's Choice for Large Families
2010 Toyota Matrix - Editor's Choice for First-Time Drivers
Cars.com 2010 Platinum Awards
2010 Toyota Prius - Best New Hybrid Hatchback
R.L. Polk & Co.
Toyota Prius has the highest owner loyalty of any mid-size car.
Toyota has the highest owner loyalty of any manufacturer.
Four Wheeler of the Year
2010 Toyota 4Runner - Four Wheeler of the Year
Edmunds.com
2011 Toyota Sienna is the only minivan with driver's knee airbag standard.
Four Wheeler of the Year
Toyota Camry - "Best Selling Car In America"
Toyota Prius - "Best selling hybrid in America"
Toyota is the #1 selling brand in America.
Toyota, the #1 selling brand for the last 3 years.
Toyota Corolla - "Best Selling Subcompact In America"
Toyota Tacoma - "Best Selling Small Pickup In America"
Toyota Tacoma - "Best Selling Compact Pickup since 2005"
Toyota Camry - "Best Selling Car In America for the last 8 years."
Toyota Camry - "Best Selling Car in America for 12 of the last 13 years"
"The Toyota Camry and Corolla are the Top 2 Selling Cars in 2009."
"Best dependability, fuel efficiency, and resale value of any full-line automotive manufacturer."
Toyota has the best dependability, fuel efficiency, and resale value of any full-line automotive manufactuer.