Transformed by a fresh design, a higher EPA fuel-economy, new features, additional options, and increased power and capability, the 2010 Toyota Prius is the hybrid you don't want to overlook. The Prius is a 4-door hatchback. It seats up to 5 passengers comfortably, and allows for space and mobility that makes every drive comfortable and enjoyable. With so much style, efficiency, and cabin room, it's no wonder the Prius has been said to only get better as the years go on.
The Prius is a gas/electric hybrid that runs with the combination of a 4-cylinder engine, a battery-powered electric motor, as well as a continuously variable automatic transmission (CVT). The Prius' unique Toyota hybrid system allows for the operation of the vehicle using either one or both of its power sources. By utilizing either one of the power sources or both simultaneously, the Prius is able to provide a balance between acceleration and fuel economy. This makes for a smooth and enjoyable ride that is energy efficient, as well. For the above reasons among many others, the benefits of the 2010 Toyota Prius are seemingly endless.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the newly-added additional features such as an adjustable-height driver seat, telescopic steering column, and heated front seats, the comfort provided to driver and passengers alike is unheard of. The 2010 Prius even draws upon features left exclusively to Toyota's Lexus division in prior years, including Intelligent Parking Assist that provides hands-free parallel parking and Lane Keep Assist with lane-departure warning. With such a wide variety of perks, the 2010 Prius is revolutionizing its appeal in the hybrid world. You can visit your local Toyota dealer today to test drive a 2010 Prius and experience superior hybrid driving for yourself.
Toyota Offers the 2010 Prius in a Base I Trim Level | Base Price: $21,400 |
 The 2010 Toyota Prius Base I has interior equipment like a steering wheel with audio and HVAC controls, eco and power modes, auto up/down windows, push button start, and remote entry.
Enjoy exterior equipment like multi-reflector projector-beam headlights with auto-off, an aerodynamic rear deck spoiler, energy-absorbing glass, and power side mirrors.
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Introducing the 2010 Toyota Prius II Base | Base Price: $22,800 |
The Prius II Base is the 2010 trim that comes at the most basic level available to consumers. The Prius II is set upon 6J x 15 inch, 5-spoke aluminum alloy wheels with P195/65 R15 tires and has great features such as Driver Door Smart Key entry system. The Prius II comes with an AM/FM/single-CD audio system with MP3/WMA playback capability, an auxiliary audio mini-jack, six speakers, and satellite capability.
Basic only by title, the Prius II has much to offer the hybrid driver.
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Experience the World in the 2010 Toyota Prius III | Base Price: $23,800 |
| While the III is similar in many ways to the Prius II, such as in its possession of aerodynamic multi-reflector projector-beam headlamps with auto-off, a driver door smart key entry system with push button and remote illuminated entry, 6J x 15 inch 5-spoke aluminum alloy wheels, and P195/65 R15 tires, it does embark on its own path with a few key differences, as well. It comes standard with a high quality sound system. The JBL AM/FM/CD changer is housed inside the Prius III, and possesses an integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth, and more. Also available are options like the Navigation Package and Solar Roof Package to make your Prius III hybrid your own.
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The All New Prius IV | Base Price: $26,600 |
| The Prius IV is one of the 2010 Toyota hybrid's most renowned Prius trim options available on the market. While it is visually similar to the Prius II and III trim models, due to its 6J x 15 inch 5-spoke aluminum alloy wheels and P195/65 R15 tires, there are still many differences that set the IV apart from the rest. Its three-door Smart Key entry system, driver and passenger water repellant windows, illuminated entry, and leather-trimmed interior, are just a few of the features that make the IV stand out in a category all its own. Visit your local Toyota dealer today to test drive the Prius IV you've been waiting for.
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Toyota's 2010 Prius V | Base Price: $28,070 |
 The 2010 Prius V trim comes standard with all the best features like fog lamps, LED headlamps with auto leveling and washers, illuminated entry, a step lamp and the three-door Smart Key entry system. A leather-trimmed interior, heated front seats with driver lumbar support, a plasma cluster, HomeLink and an auto-dimming mirror are also included. An eight-speaker JBL AM/FM/CD/MP3/WMA stereo system will keep you entertained and you'll also get hands-free phone capability via Bluetooth wireless technology and integrated XM satellite radio.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
